A comunicação interna na consolidação do campus avançado da Universidade Federal de Juiz de Fora em Governador Valadares (MG)

Abstract

The present dissertation is developed within the Professional Master in Management and Evaluation of Public Education (PPGP) of the Center for Public Policies and Education Evaluation of the Federal University of Juiz de Fora (CAEd / UFJF). The management case studied discuss the importance of internal communication in the consolidation of the advanced campus of the UFJF in Governador Valadares, MG. The general objective established for this work is to identify communication gaps in the internal sphere that affect the effectiveness of information and ideas flows in the advanced campus. As specific objectives, it was defined: to describe the needs of the internal publics regarding the flow of information and sharing of ideas; map the communication and information devices used by the various sectors of the advanced campus; raise users' opinions about current communication devices and the level of satisfaction of previously diagnosed needs; and finally, to analyze the internal communication structure with the evaluation of the discrepancies between the needs of internal audiences and the communication devices that are used, identifying the gaps according to Santos and Amorim (2014) model. The decision of the UFJF to set up an advanced campus in Governador Valadares, besides contemplating an important advance for the city to consolidate itself as an educational center, brings an enormous potential of regional development through teaching, research and extension. However, with a complex and troubled implementation process, the consolidation of the university in Governador Valadares was hampered. The present dissertation assess the gaps in internal communication and their impact on the advanced campus consolidation process. This research is configured as an exploratory study and uses the qualitative approach through the technique of in-depth interviews with semi-structured scripts. Representatives from all segments of the advanced campus provided valuable insights into the study of the internal communication process and the gaps that affect its effectiveness. The conclusions support the proposals that make up an Educational Action Plan, whose objective is to suggest interventions to minimize the impact of communication gaps in the internal sphere that affect the effectiveness of the information and ideas flows in the advanced campus.