Gestão de ações culturais nas universidades – o caso do campus avançado da UFJF em Governador Valadares

Abstract

The present text, developed in the scope of the Professional Master in Management and Evaluation of Public Education (PPGP) of the Center for Public Policies and Education Evaluation of the Federal University of Juiz de Fora (CAEd / UFJF), comprises a management case that analyzes the (UFJF-GV), implemented in 2012 through the Support Program for Restructuring and Expansion of Federal Universities (Reuni). From the observations in the professional daily life, with the work of cultural production within the sector of Communication, Culture and Events (CCE), it was possible to identify problems that make difficult the planning and the accomplishment of actions of an artistic and cultural nature in the campus. The difficulty found in the UFJF-GV is something common to public institutions of higher education, limiting the role of universities to ensure that their students have access to the production and appreciation of cultural actions, thus being against a project country that aims at the integral development of citizens. The general objective of this work was to analyze the main barriers in the development of projects and actions of culture in the UFJFGV. The specific objectives were presented as: to describe the factors that hinder the development of cultural activities in the UFJF-GV; to analyze the perspective of the managers of the UFJF's Pro-Rectory of Culture, the General Directorate and the UFJF-GV students on cultural management at the Governador Valadares campus; and propose a plan of intervention consistent with the reality of the advanced campus and that enables the development of cultural activities in a successful way. For this, a sociocultural questionnaire was applied to the students of UFJF-GV, which identified the lack of training in the cultural artistic field of the students, as well as a relevant demand for the practice of cultural actions, considering that the current formation has been limited to technical issues. Interviews were also conducted with the managers of UFJF-GV and the UFJF's Department of Culture. Among the main issues identified by the interviews are the lack of definition of the responsibility for the management of cultural work in the advanced campus, as well as the deficit of resources and servers working in the area. Based on these diagnoses, the Educational Action Plan proposes to carry out seven actions that aim, among other things, to minimize the impacts of technical training imposed on public universities, as well as the creation of a plan that defines responsibilities and actions to be carried out by the advanced campus cultural area. In general, the plan seeks to intervene the gaps identified with the research and interviews, contributing to the UFJF-GV fulfilling its mission as an educational institution and space for the promotion of diversity and culture, thus cooperating for development regional level.