O comportamento do consumidor residente em Juiz de Fora em relação ao descarte das embalagens

Abstract

In recent years, the consumption of contemporary society has been increasing significantly, resulting in a proportional increase in the generation of solid waste to be discarded, mainly of packaging. In contrast to this growth, the variable discard, one of the aspects that covers consumer behavior, presents a small number of studies and investigations that allow to assimilate the nuances of the theme. So-called sustainable behavior is gaining in popularity, and more and more it becomes necessary to understand the environmental awareness consumers have about discarding. This paper aims to understand about the environmental concern that the consumer residing in Juiz de Fora has in relation to the discard of packaging, besides contributing to the increase of the theoretical and empirical basis on the subject. As a methodology, a bibliographic review was carried out, together with a descriptive-exploratory field research, of a quantitative nature, through an online questionnaire applied to a sample of 234 individuals. The results indicate that there is considerable environmental awareness on the part of consumers, but that the actual practices of correct and conscious disposal are small. They also pointed out a significant relationship between the age of individuals and their level of information and their sustainable behavior. The final considerations indicate that the consumer residing in the city is more concerned with the environment at the time of purchase compared to the act of discarding, showing more disposition to reduce the consumption of the packaging than to destine them in the correct way after consumption.