Da favela ao centro: o estilo mandrake e a influência da moda favelada na indústria fashion mainstream

Abstract

The present work addresses the sociopolitical issues that affect residents of marginalized environments, and in addition, it discusses how favela fashion and music influence the Brazilian mainstream, generating an aversion to favelas, even though they are pioneers of styles and trends, such as the Mandrake style and the bebel. This research aimed to evaluate the impact that favelas have on fashion and contribute to the appreciation of their creators, generating a profound influence on the cultural and economic scenario, collaborating with the deconstruction of the negative stigmas associated with favelas, demonstrating that these spaces are creative and innovative with the little they have access to. For this purpose, an observational study and a bibliographic review on favelas were carried out through an analysis of several literary and academic works, such as Achille Membe, Djamila Ribeiro, Micael Herschmann, Felipe Arthur, Spensy Pimentel, among others. The study indicated that favelas, despite being a culturally rich environment, are extremely marginalized and ignored by society and public policies. From this, it can be concluded that favela culture is an important tool for fashion and for the popularization of trends that gain visibility beyond the communities. Based on these discussions, a fashion editorial was produced that mixes elements of the Mandrake aesthetic with tailoring, reinterpreting classic pieces and inserting them in a context outside of their conventionality. Based on the editorial, a magazine was developed for the peripheral public that opens up space for other local artists to publicize their work.