Inovação disruptiva e fluxo circular: como a inteligência artificial pode redefinir o desenvolvimento econômico do mercado automotivo

Abstract

This study investigates how artificial intelligence (AI) proposes, as a technological innovation, to transform the automotive market, particularly through the popularization of electric and hybrid vehicles. Based on the economic theory of disruptive innovation, the research evaluates the potential of this technology to break with traditional production and consumption models in the automotive sector. The analysis demonstrates that AI has the potential to redefine the entire production chain, from the development of more efficient batteries to the creation of new digital services for vehicles. The study also discusses the economic impacts of this transformation, including changes in the automotive market and the need for new public policies to accompany the technological transition. The results indicate that, although AI brings efficiency gains and opens new business opportunities, its advancement requires institutional arrangements and careful consideration to prevent increased social inequalities and ensure that its benefits are widely distributed.