A importância do planejamento estratégico em rede para o Movimento Empresa Junior: estudo de caso PE 25-27 Batalha de impacto com o ecossistema

Abstract

This study aimed to analyze the importance of Network Strategic Planning as a mechanism for strategic orientation and institutional consolidation of the Junior Enterprise Movement, based on the case study of the 2025-2027 Strategic Plan and the "Impact with the Ecosystem" battle, seeking to answer how Network Strategic Planning contributes to the institutional and strategic strengthening of the Junior Enterprise Movement. The methodology adopted consisted of qualitative research of exploratory and descriptive nature, using documentary analysis of primary sources from the Junior Enterprise Movement, including internal documents and institutional reports from Brasil Júnior, official documents from strategic cycles since 2009, and theoretical foundation materials from different triennia, complemented by bibliographic review on strategic planning, organizational networks, and youth as transformative agents. The study traced the historical trajectory of Network Strategic Planning since its creation in 2009 by Diego Calegari, analyzing the evolution of strategic cycles 2010-2012, 2013-2015, 2016-2018, 2019-2021, 2022-2024, and the current 2025-2027 Strategic Plan, identifying the principles and values that underpin the current triennium and specifically examining the objectives and motivations of the "Impact with the Ecosystem" battle. The results showed that Network Strategic Planning represents a fundamental organizational innovation for the Junior Enterprise Movement, constituting the main instrument for articulation and coordination of a complex interorganizational network that encompasses more than 1,500 junior enterprises, federations, nuclei, and the confederation, demonstrating methodological evolution. The analysis demonstrated that Network Strategic Planning contributes to strengthening in multiple dimensions by providing shared identity and purpose, establishing coordination mechanisms between autonomous instances, creating recognition systems that stimulate continuous improvement, developing adaptive organizational capabilities, and positioning the Junior Enterprise Movement as a relevant actor in the Brazilian innovation ecosystem. It is concluded that the theme is little explored in Brazilian academic literature, representing an important contribution to the historical evolution of Network Strategic Planning and theoretical foundation that articulates concepts of strategy, organizational networks, and youth, offering an analytical basis applicable to other similar interorganizational networks and providing valuable insights on managing complex networks in dynamic environments.