Conexões e inflexões do streaming: netflix e dinâmicas comunicacionais na cultura pós-convergente

Abstract

This investigates the reconfigurations of communicational dynamics through the advent of streaming flows, placing Netflix at the core of analysis and taking as a symbolic milestone the ten-year presence of the platform in Brazil (2011–2021). It starts from the hypothesis that streaming not only alters distribution models and business structures but also redefines consumption, modes of engagement, and regimes of visibility through algorithmic practices and the active participation of audiences. The theoretical framework is grounded in contributions from media convergence and post-convergence, television flow studies, and digital culture, while also incorporating the notion of acafan (academic-fan) as an epistemological key. In this study, the researcher assumes the roles of subject, spectator, and user, engaging in a critical reading guided by the vectors of deconstruction, contamination, and sharing. The analysis focuses on ten original Netflix series, supported by systematically organized records presented chronologically in the appendices. The findings indicate that audiovisual consumption is increasingly consolidated as a hybrid experience, a multifactorial composition that intertwines affective, aesthetic, and algorithmic dynamics. Within this framework, human and non-human agents (performative biotic and abiotic beings) co-produce visibilities and preferences, while narratives are reshaped by immediacy and practices characteristic of this model, such as binge-watching and fan-driven engagement. As contributions to reflection, the thesis proposes an analytical framework for post-convergent culture, legitimates the acafan as method, and organizes a record of original productions. It also highlights the inflections of digital communicational dynamics observed throughout the study, perceived both in the singularities of these serial titles and in the overlapping of flows and fan choices. Finally, the research underscores the need to deepen studies on digital exclusion, algorithmic transparency, and the sociopolitical impacts reinforced by audiovisual corporations.